Manchester City has launched a social media campaign with the goal of encouraging more girls to play football.
The #samegoals campaign asks girls to send in videos of themselves scoring or saving a goal using a ball of any kind. Every girl who sends in a video will receive a limited-edition football so that they "can keep playing and growing their passion for the game."
Manchester City has seen a significant increase in female football participation, with 43 percent of participants in its ‘City in the Community’ project now female, up from 19 percent in 2012/13. However, on a national scale, just 27 percent of girls under 15 years old took part in football during the 2016/17 season.
Steph Houghton, captain of Manchester City Women, says, “inspiring the next generation of players is important to us as a team, to be considered a role models is an honour and we hope what we do today can make a difference. It all begins with a ball and from there anything is possible.”
Promoting equality in the game
Earlier this year, Manchester City decided to merge the Twitter feeds of their men’s and women’s teams into one channel, @ManCity. The move formed part of the ‘Same City, Same Passion’ campaign launched with a one-minute video showing clips of the men’s and women’s teams under the caption ‘Same game, Same club. Same #mancity.’
So far, City are the only club to combine twitter feeds in this way. This may seem an insignificant development considering City manager, Pep Guardiola’s transfer spending on the men’s team reached half-a-billion pounds in eighteen months. While the financial rewards or investment are not likely to be similar for the women’s game as for the men’s, it does however underline City’s determination to treat both equally in other respects.
Source: Marketingweek, Manchester City
Photo: Pixabay
Further reading on related subjects :
Marketing News: Tokyo Olympics medals from smartphones
Marketing News: Macdonald's finds its Green
Marketing News: Diageo phases out plastic straws
Marketing News : Disney creates video streaming unit
Marketing News: 'Mr Men' brand promotes gender equality
Marketing News: Lacoste changes it's logo
Marketing News: Union coffee develops microlot produced exclusively by women
Marketing News: Formula One launches OTT platform
Marketing News: Johnnie Walker promotes gender equality
