The most liked egg in the world

A post of an egg on Instagram has dethroned the Queens of social media aka Kylie Jenner and Beyoncé. This egg has become the most liked post on Instagram ever, with over 51 million likes!

How can an ordinary egg create such a buzz? It is simple. All you need is:

• The power of celebrity/influencer involvement,
• Community building, and
• Meme marketing

These are the secret ingredients to involve Gen Z.

However, is not the real question about what came first? The chicken or the egg? Maybe the next world record 'most liked' post will be a chicken? To follow...

For more about Meme Marketing and its power, click here.

Source:

• The Entrepreneur: What a Record-Breaking 'Egg' and Its Title of Most-Liked Instagram Post Ever Can Teach Us

Photo:

• Justine Deridder